The PURE Oil Jobbers Cooperative, Inc. provides its members with an approved vendor to utilize for obtaining PURE signs, images, decals, etc., necessary to successfully brand their PURE (or SOJO) retail sites. Specifications for all PURE signs, images, and decals are offered as well, allowing members to convey consistency and uniformity in the visibility of respective sites, if they so choose. Thus, members enjoy the benefit of obtaining a brand name with tremendous brand equity, yet free of the rigid and strict imaging and marketing standards like those of major oil companies. PURE images, signs, decals, etc. can be obtained through order forms available online, by clicking here.