Be Sure With Pure
Approaching 20 years as a Cooperative, and 100 years as a leading independent American petroleum brand.
Credit Card Processing, Uniform Program prove beneficial to PURE Co-op
Members receive significant savings through participation
Gary Grant (far right), with RBS Lynk out of Atlanta, speaks with PURE Board Member Davis Cosey at a recent Co-op event. RBS Lynk and Petroleum Card Services are the two approved credit card processing program vendors for the PURE Co-op.
Two of the most popular and advantageous benefits of membership in the PURE Oil Jobbers Cooperative are Credit Card Processing services and Uniforms. Both also provide financial incentives for members and sources of supplemental revenue for the Co-op.
The Co-op Marketing Committee, under the direction of Board Member Mac Campbell, of Campbell Oil Company in Elizabethtown, North Carolina, has secured two credit card processing vendors for Co-op members to utilize – RBS World Pay and Petroleum Card Services. The Co-op has approximately 300 member sites now processing and saving money through these professional services. However, approximately 400 members are handling credit card processing via the old program.
Members can receive significant savings by transferring their retail sites to the new credit card processing program. In addition, Campbell reported at the fourth quarter board meeting that the Co-op received approximately $183,000 in commissions for 2008, as a result of member participation. In the eyes of the Marketing Committee, it’s the ultimate win-win for members and the Co-op alike.
In addition to taking advantage of a more attractive credit card program, PURE petroleum marketers are encouraged to consider uniform purchases through the Co-op as well. Lion Uniform Group, a G&K Services Company, is the approved Co-op vendor for uniform sales to members.
Bob Oliver (far left in photo), with Edison Oil Company in Fort Myers, Florida, reviews some uniform and apparel sampels with Megan Radford and Jeff Rider, with Lion Uniform Group.
The Uniform Program offered a 50 percent rebate in 2008 on all PURE uniform items purchased from February to November of last year. As a result of participation in the program, Co-op members obtained savings on quality, professional uniforms and apparel from Lion, while rebates totaled approximately $2,500 during that time.
The Marketing Committee reported at the fourth quarter board meeting that it would be pursuing several additional initiatives for 2009, including a co-branded credit card or fleet card, new pump decals, C-store service/image material through DCI, and a program for bad debt recovery.
Media contact:
Chris Wood, Ph.D.
770-757-1681 (cell)
jcwood@uga.edu (email)
Tagged: pure oil jobbers cooperative, pure marketing, pure uniforms and apparel, pure credit card processing, pure branding, pure vendors